Let us count the reasons.

Rupert Murdoch is the owner of News Corp, a media organisation with tentacles in television, newspapers, and film. He was brought up to believe that nothing is as important as making money, and his life has been dedicated to this even if the methods of achieving it threaten our very existence. Murdoch is aware that allowing his platforms and commentators to spread misinformation about climate change and COVID-19 is costing lives, yet does nothing to ensure the truth is told to the millions who absorb it. Why? The business model is built on fear and hatred because it sells.

In the countries where his media presence is strongest (UK, USA, Australia) there is increasing and widespread division which his media outlets play upon because advertisers know people watch and listen. Its platforms also help elect politicians who are sympathetic to his ‘money at all costs’ ideals by showing them in a favourable light, and ruin others’ careers by using negative innuendo or outright lies. This in turn ruins democracies and we end up with terrible governments. It is up to the rest of us to call this out because many still do not comprehend Murdoch’s influence and what he is doing to our planet. This is why the Murdoch Free World app was created.